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Our technical SEO strategies focus on crawlability, indexing, site speed optimization, mobile responsiveness, and structured data markup.
The unique blend of our Technical SEO Expertise with decades of software and web development technology expertise makes us the Technical SEO Agency of choice for all our clients. No matter if your website is built on WordPress, Shopify, or Wix, or custom coded using PHP, react, or any other technology – Technical SEO Service is vital to ensure that your website is healthy, fast, and secure so it gets all the ranking juice it deserves from the search engines. We not just do the Technical SEO Audit, but offer you a full spectrum of Digital marketing, SEO, and development services as follows:
Full SEO Services
For guaranteed rankings on the right keywords and phrases.
Premium Content Writing services
For guaranteed rankings on the right keywords and phrases.
Off-page SEO
Backlinks, high-quality guest posts, PR posts.
Social Media Marketing
GMB, FB, Instagram, Linkedin, Pinterest, and more.
Paid Ads
Google Ads, FB/ Insta (Meta) Ads, Linkedin Ads, Reddit Ads, Programmatically.
Web + App Development
Backlinks, high-quality guest posts, PR posts.
To improve your website’s Core Web Vitals (CWV) and boost search rankings, our SEO experts implement effective strategies for optimal user experience and better rankings:
LCP is often the most challenging metric to optimize. Our approach prioritizes loading critical resources, reduces file sizes, and serves files closer to users through CDN (Content delivery network) and server optimizations. We also enable caching and consolidate resources on the same server to minimize load times.
We address CLS by reserving space for images, videos, and iframes, optimizing font loading, and using animations that don't trigger layout shifts. Also, ensure your pages are compatible with browser bfcache for smoother navigation.
A good INP score requires fast and responsive interactions. We reduce input delays by avoiding long JavaScript tasks and recurring timers like `setTimeout` and `setInterval`. Break down long tasks and optimize event callbacks to improve responsiveness, minimizing interaction overlaps and presentation delays.
Website’s core tags are vital for Technical SEO since they turbocharge your site’s performance, streamline script management, and supercharge your ad campaigns to deliver impactful results.
Google Tags for Search Console, & Analytics:
URL structure
A good URL is short, descriptive, and uses keywords naturally without unnecessary characters or parameters. It avoids using stop words and focuses on clarity and relevance to the page’s content.
Example of a Bad URL :
Because this URL is cluttered with numbers and parameters that provide no information about the page’s content.
`https://www.example.com/blog/1234/post?id=5678&sort=asc&ref=homepage`
Example of a Good URL :
It immediately tells the user and search engines that the page is about SEO tips for e-commerce, which helps improve ranking and CTR.
`https://www.example.com/blog/1234/seo-friendly-post`
Our Approach
First, our team ensures that your XML and HTML sitemaps are well-structured, up-to-date, and fully optimized to align with SEO best practices. If not, we examine to find the errors and inform you how we are going to fix the issues based on your website’s needs, ensuring comprehensive coverage for search engine crawlers and enhancing your site’s visibility.
Internal linking
We always follow a good internal linking structure both in the sitemap as well as in visuals so both search engines, as well as users, can navigate your website easily and logically.
Pagination
Pagination is pivotal for websites with a lot of content, like blogs, e-commerce stores, and news websites.
As of 2024, 61.95% of all web traffic is from mobile users (Exploring Topics), and the number of smartphone users is 4.88 billion in the world which is expected to reach 6.38 billion by 2029 (bankmycell), increasing yearly by 6.1%.
CSS grid layouts for flexible designs,
Percentage-based sizing for adaptable elements
Mobile users expect fast-loading pages. So, our agency enhances mobile site speed by optimizing images, imposing browser caching, minimizing JavaScript, and employing lazy loading techniques.
We design clear and easy-to-tap CTAs for mobile screens to drive conversions. Buttons are placed strategically for thumb-friendly navigation, making actions like purchasing, subscribing, or contacting simple and intuitive.
Let us go public on this, here are the general terms (not Gospel though) that we usually propose to our clients when they hire one or more Software Developers from us:
Minifying Code
As, minification helps in faster parsing and loading of HTML, CSS, and JavaScript files by the browser, resulting in quicker page loads.
Optimizing Images
Using advanced compression techniques like WebP formats and adaptive image sizes, images are optimized for various devices without sacrificing quality.
Leveraging Browser Caching
To reduce the need to reload the entire page for returning visitors, enable browser caching that instructs browsers to store and reuse static assets like images, CSS, and JavaScript files.
Reducing HTTP Requests
Fewer HTTP requests mean faster page loads. We achieve this by combining files (like CSS and JavaScript), using CSS sprites for images, and removing unnecessary plugins and scripts.
Let us go public on this, here are the general terms (not Gospel though) that we usually propose to our clients when they hire one or more Software Developers from us :
Robots.txt
By strategically blocking irrelevant or sensitive pages, such as admin panels or duplicate content, using the robots.txt file, we guide search engine crawlers to focus on the most valuable sections of your site.
Crawl Budget Optimization
Every website has a crawl budget that determines how often and how many pages search engines will crawl. So we analyze and optimize this budget to ensure search engines prioritize important pages.
Redirects
To preserve link equity, and prevent 404 errors, we use 301 redirects for any moved or renamed pages to ensure users and search engines are directed to the correct location.
Canonicalization
To prevent potential penalties and consolidate link signals, our team set up canonical tags to indicate the preferred version of a page when similar or duplicate content
Let us go public on this, here are the general terms (not Gospel though) that we usually propose to our clients when they hire one or more Software Developers from us:
| FEATURE | HTTPS | HTTP |
|---|---|---|
| Security | Encrypted communication with SSL/TLS encryption | Unencrypted communication, vulnerable to attacks |
| SEO Benefits | SEO-friendly; Google prefers HTTPS websites | No SEO benefits, flagged as 'Not Secure' by browsers |
| User Trust | Shows a secure padlock icon, increasing user trust | Displays a 'Not Secure' warning in browsers |
| Data Privacy | Data is encrypted and not visible to third parties | Data is transmitted in plain text, visible to third parties |
| Data Integrity | Protects data from being altered or corrupted | No protection against data alteration or corruption |
Since proper use of structured data improves visibility and boosts click-through rates by providing richer search results, our Technical SEO services focus on Structured Data to enhance how search engines understand and present your content.
Rich snippets help to enhance search results that display extra information, such as star ratings, pricing, or event dates. We create structured data that generates rich snippets, making your search listings more visually appealing and informative to attract more clicks and increase user engagement by providing immediate answers to their queries directly on the search engine results page (SERP).
As images play a critical role in search visibility. So, we implement image-structured data to help search engines better understand the context and relevance of images on your site. This approach increases the chances of your images appearing in rich results like Google Images or visual search, driving additional organic traffic.
Over 5.17 billion social media users—63.7% of the global population (DtatReportal)—spend an average of 2 hours and 23 minutes (Statista) on social media daily.
Importance of Open Graph and Social Previews:
Open Graph is a protocol that allows web pages to become rich objects on social media to make the content more appealing, leading to more traffic from social shares.
How We Optimize Using Open Graph Tags:
Parallelly, we implement Open Graph tags like `og:title`, `og:description`, `og:image`, and `og:url` to create compelling previews that encourage users to click for platforms like Facebook, LinkedIn, and Reddit.
A well-designed Call-to-Action (CTA) can significantly impact conversion rates, but the effectiveness of a CTA varies greatly between mobile and desktop users. Mobile users often require larger, more accessible buttons, while desktop users may respond better to well-placed, visually appealing CTAs.
Types of CTAs and Our Optimization strategies
| CTAs Type | Optimization Strategy |
|---|---|
| Inquiry Forms for users to request more information. | Simplify fields, ensure mobile responsiveness, and use engaging copy. |
| Popup CTAs that appear based on user behavior. | Use timed or scroll-triggered popups to avoid intrusiveness, especially on mobile devices. |
| Subscribe Now Buttons encourages users to subscribe to newsletters or updates. | Use contrasting colors, clear benefits, and concise messaging. |
| Buy Now Buttons prompt users to make a purchase, vital for e-commerce. | Prominent placement, persuasive language, and optimized for easy clicks on both mobile and desktop. |
| Add to Cart Buttons to add items to the shopping cart in e-commerce sites. | Optimize placement, color, and wording through A/B testing to boost conversions. |
Traditional analytics tools show you where visitors drop off, but they don't reveal why. So, to understand your website's hits and misses, we utilize heatmaps.
Examples of Heat Maps and Their Importance:
Click Maps
Show where users click most often. If important CTAs or links are not receiving clicks, we reposition or redesign them for better visibility and engagement.
Scroll Maps
Indicate how far down the page users scroll. If users are dropping off before reaching key content, we may need to reorganize the page layout to bring essential elements higher up.
Move Maps
Track mouse movement to show where users hover and spend the most time. This helps in understanding how users navigate and where their attention is focused.
Confetti Maps
These provide granular data about individual clicks, segmented by traffic sources, devices, or campaigns, which is invaluable for understanding specific user groups.
Why Heat Maps Are Important?
Traditional analytics tools show you where visitors drop off, but they don't reveal why. So, to understand your website's hits and misses, we utilize heatmaps.
Are users clicking on non-clickable elements, indicating a potential confusion?
Are important CTAs, forms, or links being ignored due to poor placement or visibility?
Is the content structure optimized to keep users engaged and reduce bounce rates?
No matter how high-quality your content is or how many backlinks you build, without a solid technical foundation, your website won’t reach its full ranking potential. This is why we call Technical SEO the backbone of any successful SEO strategy.
Enhances Crawlability and Indexability:
If search engines like Google can't crawl or index your site properly, even if you have high-quality content, it is often due to poor technical settings like misconfigured `robots.txt` files, improper sitemaps, or unoptimized site structure
Improves Website Speed and Performance:
A slow website negatively impacts user experience, increases bounce rates, and signals to search engines that your site is not user-friendly. This can harm your rankings even if your content is excellent.
Fixes Duplicate Content & Canonicalization Issues:
Duplicate content can confuse search engines, causing them to rank the wrong pages or none at all. For example, multiple pages targeting the same keyword may cannibalize each other.
Optimizes Crawl Budget Effectively:
a website based on the site's posting schedule. But, for large websites, not all pages are crawled often, and some important pages may even get deindexed to cut down on the search engine's budget.
Implements Structured for Better SERP Presence:
Schema markup for various content types, like articles, products, and FAQs, can improve your site's presence in search engine results pages (SERPs) with rich snippets, which enhance click-through rates.
Competitive Edge in High-Competition Niches:
Technical SEO comes into play when one or more of your top competitors have similar-quality content and backlink profiles. A solid technical foundation can give you the edge needed to outrank them.
Facilitates Better User Experience:
Technical aspects like pagination, breadcrumbs, and clean URL structures improve navigation and reduce bounce rates, contributing to better user signals for search engines.